Motherhood with EMMA & KEI

Posted by Kellyn Chew on

Emma and Kei maternity wear

Hello and welcome to EMMA & KEI! We are so excited to kick start our first blog post to share a little bit more about us, and our experience as new mums to celebrate World Breastfeeding week. Through our new blog platform, we look forward to sharing with you what we have been up to, the latest maternity styles and everything under the sun about motherhood!

It has been a challenging yet fulfilling year for both of us, becoming a new mum to each of our bubs Emma and Kei, and launching our online maternity store. Thinking back, the idea seemed so distant before, and I can’t believe we are now up and running. Our pregnancy and motherhood experience, has really inspired us to drive our idea forward, to curate a maternity wear collection that is versatile to be worn during, and post pregnancy. In particular, to ensure that our nursing wear provides easy access when breastfeeding, just because we know every little convenience counts! With a whole lot of planning, coordination and execution, we are finally live and absolutely can’t wait to share our ever-evolving collection with you!

Tying back to World Breastfeeding Week, we want to give a shout out to all mums out there! In the spirit of this campaign, we would also like to be sensitive to mums who choose not to breastfeed. For every mum I know that had a successful breastfeeding experience, I also know a mum out there who did not. I for one had quite a struggle with breastfeeding.

During the first week, I would have good and bad days. On bad days (which seemed to be the majority of the time), Kei would cry torture when I was trying to get him into position to nurse. It got to the point where I ended up bottle-feeding him breast milk for the first month, giving up entirely trying to latch. I was lucky enough though, to re-connect with a friend, who had gone through the same experience a few years back and really encouraged me to try latching again. Miraculously, after reading countless articles and researching on how to nurse, I finally managed to latch baby Kei via the sit up nursing position (this position really worked for me as Kei was struggling with reflux as well). Motherhood comes in all shapes and sizes, and there is never a one-way fix. My belief is to always do what you feel works best for you and your little bubs – you know what they say, mothers know best.

With that, I hope my nursing experience will encourage other mums who are going through the same struggles. As part of World Breastfeeding Week, we will be posting stories shared by other mums throughout the month. If you have an experience you would like to share, do drop us a note at under the comments field, we would love to hear from you!



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  • Hi Grace! Thank you for sharing, we always love to hear from our mummies :) We 100% relate with what you are going through right now! I remember when Kei used to drink for just over a minute and stop to start looking around, it can get slightly frustrating sometimes. You are doing an amazing job, keep it up!

    EMMA & KEI on
  • Hi there! I struggled really badly with breastfeeding as well, it gets harder as they age as my little one seems to get distracted whilst latching. Great to hear your stories and to know we aren’t alone. Xoxo

    Grace on

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